REFRIGERATORS
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 17 in REFRIGERATORS
Buying Intent
238
5th in category
Brand Trust
205
index value
Brand Desire
223
index value
As of Aug ’26, IFB records a Buying Intent index of 238, placing it 5th of 17 brands measured in REFRIGERATORS. Its Brand Trust index reads 205 and Brand Desire 223. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2 | 1 |
| Jun ’25 | 11 | 4 | 8 |
| Aug ’25 | 22 | — | 12 |
| Sep ’25 | — | 9 | 6 |
| Oct ’25 | 3 | 6 | 5 |
| Nov ’25 | 1 | 7 | 6 |
| Dec ’25 | 6 | 66 | 40 |
| Apr ’26 | — | 32 | 18 |
| Jun ’26 | 103 | 162 | 138 |
| Jul ’26 | 40 | 133 | 96 |
| Aug ’26 | 205 | 223 | 238 |