REFRIGERATORS
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 21 in REFRIGERATORS
Buying Intent
165.69
7th in category
Brand Trust
133.78
index value
Brand Desire
165.60
index value
As of Sep ’26, IFB records a Buying Intent index of 165.69, placing it 7th of 21 brands measured in REFRIGERATORS. Its Brand Trust index reads 133.78 and Brand Desire 165.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2.00 | 1.22 |
| Jun ’25 | 10.65 | 4.41 | 8.08 |
| Aug ’25 | 22.50 | — | 12.49 |
| Sep ’25 | — | 9.23 | 5.62 |
| Oct ’25 | 2.79 | 6.15 | 5.17 |
| Nov ’25 | 0.97 | 7.00 | 6.06 |
| Dec ’25 | 6.10 | 65.94 | 40.39 |
| Apr ’26 | — | 31.47 | 17.57 |
| Jun ’26 | 103.08 | 162.11 | 138.09 |
| Jul ’26 | 39.59 | 132.94 | 96.56 |
| Aug ’26 | 205.26 | 223.77 | 239.07 |
| Sep ’26 | 133.78 | 165.60 | 165.69 |