DIVERSIFIED
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 49th of 53 in DIVERSIFIED
Buying Intent
1
49th in category
Brand Trust
2
index value
Brand Desire
—
index value
As of Jun ’26, BRITANNIA records a Buying Intent index of 1, placing it 49th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 6 | 4 |
| Apr ’26 | — | 8 | 4 |
| May ’26 | — | 8 | 5 |
| Jun ’26 | 2 | — | 1 |