DIVERSIFIED
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 25th of 63 in DIVERSIFIED
Buying Intent
20
25th in category
Brand Trust
—
index value
Brand Desire
36
index value
As of Aug ’26, BRITANNIA records a Buying Intent index of 20, placing it 25th of 63 brands measured in DIVERSIFIED. Its Brand Trust index reads — and Brand Desire 36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 6 | 4 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | 2 | — | 1 |
| Jul ’26 | — | 32 | 18 |
| Aug ’26 | — | 36 | 20 |