DIVERSIFIED
FORTUNE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 50th of 63 in DIVERSIFIED
Buying Intent
2
50th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Aug ’26, FORTUNE records a Buying Intent index of 2, placing it 50th of 63 brands measured in DIVERSIFIED. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 2 | 1 | 2 |
| May ’26 | 1 | — | 1 |
| Jul ’26 | 1 | 5 | 4 |
| Aug ’26 | 1 | 2 | 2 |