TEA - BRAND
BROOKE BOND TAZZA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 7 in TEA - BRAND
Buying Intent
3.56
6th in category
Brand Trust
3.01
index value
Brand Desire
3.34
index value
As of Oct ’26, BROOKE BOND TAZZA records a Buying Intent index of 3.56, placing it 6th of 7 brands measured in TEA - BRAND. Its Brand Trust index reads 3.01 and Brand Desire 3.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.56 | 1.56 |
| Oct ’25 | 8.69 | 16.64 | 14.01 |
| Nov ’25 | 3.63 | 9.17 | 8.04 |
| Oct ’26 | 3.01 | 3.34 | 3.56 |