TEA - BRAND
LIPTON TAAZA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 5 in TEA - BRAND
Buying Intent
6
4th in category
Brand Trust
3
index value
Brand Desire
8
index value
As of Jun ’26, LIPTON TAAZA records a Buying Intent index of 6, placing it 4th of 5 brands measured in TEA - BRAND. Its Brand Trust index reads 3 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 32 | 18 | 28 |
| Aug ’25 | 51 | 98 | 81 |
| Sep ’25 | 74 | 78 | 86 |
| Oct ’25 | 29 | 53 | 47 |
| Nov ’25 | 106 | 122 | 127 |
| Dec ’25 | 7 | 8 | 13 |
| Jan ’26 | 10 | 9 | 19 |
| Feb ’26 | 8 | 4 | 6 |
| Mar ’26 | 5 | 7 | 9 |
| Apr ’26 | 5 | 3 | 5 |
| May ’26 | 33 | 2 | 20 |
| Jun ’26 | 3 | 8 | 6 |