TEA - BRAND
LIPTON TAAZA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 7 in TEA - BRAND
Buying Intent
1.53
7th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, LIPTON TAAZA records a Buying Intent index of 1.53, placing it 7th of 7 brands measured in TEA - BRAND. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 73.53 | 77.51 | 85.55 |
| Oct ’25 | 28.75 | 53.23 | 47.10 |
| Nov ’25 | 105.92 | 121.81 | 127.10 |
| Dec ’25 | 6.99 | 8.06 | 12.85 |
| Jan ’26 | 9.90 | 8.89 | 18.86 |
| Feb ’26 | 7.98 | 3.97 | 6.46 |
| Mar ’26 | 5.23 | 6.88 | 9.38 |
| Apr ’26 | 5.31 | 2.63 | 5.09 |
| May ’26 | — | 1.83 | 1.12 |
| Jun ’26 | 3.20 | 7.94 | 5.55 |
| Jul ’26 | 1.85 | — | 0.95 |
| Oct ’26 | — | 2.50 | 1.53 |