BRANDED FASHION - LUXURY
BURBERRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 8 in BRANDED FASHION - LUXURY
Buying Intent
2.80
3rd in category
Brand Trust
2.01
index value
Brand Desire
3.13
index value
As of Oct ’26, BURBERRY records a Buying Intent index of 2.80, placing it 3rd of 8 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 2.01 and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 80.03 | 64.14 | 81.50 |
| Oct ’25 | 11.20 | 10.00 | 10.99 |
| Nov ’25 | 11.85 | 21.49 | 18.08 |
| Dec ’25 | — | 8.31 | 5.13 |
| Jan ’26 | 10.08 | 1.11 | 7.49 |
| Feb ’26 | 4.79 | 4.96 | 5.80 |
| Apr ’26 | — | 2.19 | 1.34 |
| May ’26 | 2.80 | — | 1.41 |
| Jun ’26 | — | 2.02 | 1.23 |
| Aug ’26 | 36.55 | 0.82 | 18.74 |
| Oct ’26 | 2.01 | 3.13 | 2.80 |