BRANDED FASHION - LUXURY
CHANEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 8 in BRANDED FASHION - LUXURY
Buying Intent
0.51
7th in category
Brand Trust
1.00
index value
Brand Desire
—
index value
As of Oct ’26, CHANEL records a Buying Intent index of 0.51, placing it 7th of 8 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 1.00 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.31 | 1.41 |
| Nov ’25 | — | 66.62 | 37.33 |
| Apr ’26 | 5.31 | 9.01 | 9.26 |
| May ’26 | 1.12 | 4.57 | 3.97 |
| Jun ’26 | 40.71 | 21.84 | 36.40 |
| Jul ’26 | — | 23.66 | 13.21 |
| Oct ’26 | 1.00 | — | 0.51 |