BRANDED FASHION - LUXURY
CHANEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 9 in BRANDED FASHION - LUXURY
Buying Intent
36
1st in category
Brand Trust
41
index value
Brand Desire
22
index value
As of Jun ’26, CHANEL records a Buying Intent index of 36, placing it 1st of 9 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 41 and Brand Desire 22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2 | 1 |
| Nov ’25 | — | 67 | 37 |
| Apr ’26 | 5 | 9 | 9 |
| May ’26 | 1 | 5 | 4 |
| Jun ’26 | 41 | 22 | 36 |