BRANDED FASHION - LUXURY
PRADA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 8 in BRANDED FASHION - LUXURY
Buying Intent
0.64
5th in category
Brand Trust
—
index value
Brand Desire
1.04
index value
As of Oct ’26, PRADA records a Buying Intent index of 0.64, placing it 5th of 8 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads — and Brand Desire 1.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 91.37 | 36.46 | 71.71 |
| Jul ’25 | 3.50 | 3.87 | 4.59 |
| Apr ’26 | 3.99 | — | 2.01 |
| May ’26 | 2.24 | — | 1.13 |
| Jun ’26 | — | 0.88 | 0.54 |
| Aug ’26 | 2.96 | — | 1.49 |
| Oct ’26 | — | 1.04 | 0.64 |