BRANDED FASHION - LUXURY
PRADA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 10 in BRANDED FASHION - LUXURY
Buying Intent
2
8th in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Aug ’26, PRADA records a Buying Intent index of 2, placing it 8th of 10 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 91 | 36 | 72 |
| Jul ’25 | 4 | 4 | 5 |
| Apr ’26 | 4 | — | 2 |
| May ’26 | 2 | 4 | 3 |
| Jun ’26 | — | 1 | 0 |
| Aug ’26 | 3 | — | 2 |