FINANCIAL SERVICES
CITADEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 16 in FINANCIAL SERVICES
Buying Intent
28
7th in category
Brand Trust
15
index value
Brand Desire
36
index value
As of Aug ’26, CITADEL records a Buying Intent index of 28, placing it 7th of 16 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads 15 and Brand Desire 36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 15 | 36 | 28 |