FINANCIAL SERVICES
CITADEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 18 in FINANCIAL SERVICES
Buying Intent
44.31
7th in category
Brand Trust
—
index value
Brand Desire
79.36
index value
As of Oct ’26, CITADEL records a Buying Intent index of 44.31, placing it 7th of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads — and Brand Desire 79.36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 14.62 | 36.39 | 28.48 |
| Oct ’26 | — | 79.36 | 44.31 |