TOOTHBRUSHES
CLOSEUP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 5 in TOOTHBRUSHES
Buying Intent
1.91
4th in category
Brand Trust
—
index value
Brand Desire
3.13
index value
As of Oct ’26, CLOSEUP records a Buying Intent index of 1.91, placing it 4th of 5 brands measured in TOOTHBRUSHES. Its Brand Trust index reads — and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 1.10 | 2.74 | 2.23 |
| Jul ’25 | 2.80 | — | 1.42 |
| Aug ’25 | 3.63 | — | 1.84 |
| Sep ’25 | — | 3.84 | 2.34 |
| Oct ’25 | 11.16 | 2.70 | 9.06 |
| Jan ’26 | 1.34 | — | 0.68 |
| Apr ’26 | — | 1.18 | 0.72 |
| Jun ’26 | 4.27 | 3.31 | 4.37 |
| Jul ’26 | — | 3.27 | 2.00 |
| Sep ’26 | — | 0.84 | 0.52 |
| Oct ’26 | — | 3.13 | 1.91 |