BRANDED FASHION - LUXURY
COACH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 2nd of 9 in BRANDED FASHION - LUXURY
Buying Intent
63
2nd in category
Brand Trust
13
index value
Brand Desire
101
index value
As of Jul ’26, COACH records a Buying Intent index of 63, placing it 2nd of 9 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 13 and Brand Desire 101. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 11 | 12 | 14 |
| Jul ’26 | 13 | 101 | 63 |