MATTRESSES
COIR ON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 5 in MATTRESSES
Buying Intent
29
2nd in category
Brand Trust
40
index value
Brand Desire
7
index value
As of Jun ’26, COIR ON records a Buying Intent index of 29, placing it 2nd of 5 brands measured in MATTRESSES. Its Brand Trust index reads 40 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 4 | 3 | 5 |
| Sep ’25 | 2 | 1 | 2 |
| Jan ’26 | — | 2 | 1 |
| Mar ’26 | 5 | — | 2 |
| Apr ’26 | — | 1 | 1 |
| Jun ’26 | 40 | 7 | 29 |