DIVERSIFIED · FMCG
DABUR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in DIVERSIFIED · FMCG
Buying Intent
27.55
1st in category
Brand Trust
15.10
index value
Brand Desire
35.58
index value
As of Sep ’26, DABUR records a Buying Intent index of 27.55, placing it 1st of 9 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads 15.10 and Brand Desire 35.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 3.16 | 2.62 | 3.20 |
| Aug ’26 | 18.92 | 55.00 | 39.98 |
| Sep ’26 | 15.10 | 35.58 | 27.55 |