DIVERSIFIED
P&G — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 22nd of 69 in DIVERSIFIED
Buying Intent
25
22nd in category
Brand Trust
24
index value
Brand Desire
15
index value
As of Aug ’26, P&G records a Buying Intent index of 25, placing it 22nd of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 24 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 7 | 7 | 8 |
| Jul ’25 | 12 | 2 | 6 |
| Aug ’25 | 15 | 19 | 20 |
| Sep ’25 | 3 | 6 | 6 |
| Oct ’25 | 7 | 1 | 5 |
| Jun ’26 | 4 | — | 2 |
| Jul ’26 | 6 | 1 | 4 |
| Aug ’26 | 24 | 15 | 25 |