DIVERSIFIED
P&G — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 39th of 53 in DIVERSIFIED
Buying Intent
2
39th in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Jun ’26, P&G records a Buying Intent index of 2, placing it 39th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 7 | 7 | 8 |
| Jul ’25 | 12 | 2 | 6 |
| Aug ’25 | 15 | 19 | 20 |
| Sep ’25 | 3 | 6 | 6 |
| Oct ’25 | 7 | 1 | 5 |
| Jun ’26 | 4 | — | 2 |