DIVERSIFIED · FMCG
P&G — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in DIVERSIFIED · FMCG
Buying Intent
4.13
6th in category
Brand Trust
3.06
index value
Brand Desire
4.22
index value
As of Sep ’26, P&G records a Buying Intent index of 4.13, placing it 6th of 9 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads 3.06 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 6.90 | 7.22 | 7.55 |
| Jul ’25 | 12.51 | 2.51 | 6.07 |
| Aug ’25 | 15.33 | 19.33 | 20.31 |
| Sep ’25 | 2.76 | 6.14 | 6.18 |
| Oct ’25 | 6.70 | 0.92 | 4.55 |
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 4.00 | — | 2.02 |
| Jul ’26 | 5.46 | 0.87 | 3.79 |
| Aug ’26 | 61.03 | 63.35 | 69.89 |
| Sep ’26 | 3.06 | 4.22 | 4.13 |