DIVERSIFIED · FMCG
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 9 in DIVERSIFIED · FMCG
Buying Intent
7.22
5th in category
Brand Trust
7.14
index value
Brand Desire
5.91
index value
As of Sep ’26, PATANJALI records a Buying Intent index of 7.22, placing it 5th of 9 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads 7.14 and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 4.01 | — | 2.03 |
| Jan ’26 | 2.69 | 4.45 | 4.07 |
| Feb ’26 | 1.60 | 9.49 | 7.98 |
| May ’26 | — | 3.48 | 2.12 |
| Jul ’26 | — | 2.18 | 1.33 |
| Aug ’26 | 33.54 | 14.25 | 28.05 |
| Sep ’26 | 7.14 | 5.91 | 7.22 |