DIVERSIFIED
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 17th of 69 in DIVERSIFIED
Buying Intent
45
17th in category
Brand Trust
36
index value
Brand Desire
44
index value
As of Aug ’26, PATANJALI records a Buying Intent index of 45, placing it 17th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 36 and Brand Desire 44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 4 | — | 2 |
| Jan ’26 | 3 | 4 | 4 |
| Feb ’26 | 2 | 10 | 8 |
| Mar ’26 | — | 2 | 2 |
| Apr ’26 | 11 | — | 5 |
| May ’26 | 2 | 15 | 16 |
| Jun ’26 | 7 | 8 | 11 |
| Jul ’26 | 2 | 2 | 2 |
| Aug ’26 | 36 | 44 | 45 |