DIVERSIFIED · FMCG
HINDUSTAN UNILEVER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 9 in DIVERSIFIED · FMCG
Buying Intent
23.87
3rd in category
Brand Trust
27.16
index value
Brand Desire
5.07
index value
As of Sep ’26, HINDUSTAN UNILEVER records a Buying Intent index of 23.87, placing it 3rd of 9 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads 27.16 and Brand Desire 5.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 19.98 | 38.43 | 32.91 |
| Nov ’25 | 3.01 | 4.23 | 4.69 |
| Dec ’25 | 6.51 | 43.36 | 30.27 |
| Jan ’26 | 160.17 | 74.61 | 130.04 |
| Feb ’26 | 162.95 | 176.93 | 190.45 |
| Mar ’26 | 81.21 | 96.98 | 100.74 |
| Apr ’26 | 49.07 | 57.16 | 60.56 |
| May ’26 | 19.59 | 40.00 | 45.44 |
| Jun ’26 | — | 3.31 | 2.02 |
| Jul ’26 | 16.84 | 11.35 | 15.44 |
| Aug ’26 | 32.25 | 75.75 | 59.53 |
| Sep ’26 | 27.16 | 5.07 | 23.87 |