DIVERSIFIED · FMCG
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 9 in DIVERSIFIED · FMCG
Buying Intent
25.20
2nd in category
Brand Trust
—
index value
Brand Desire
45.04
index value
As of Sep ’26, MAMAEARTH records a Buying Intent index of 25.20, placing it 2nd of 9 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads — and Brand Desire 45.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.23 | 3.69 | 3.38 |
| Nov ’25 | — | 7.00 | 4.28 |
| Dec ’25 | 2.03 | — | 1.03 |
| Jan ’26 | 1.68 | 2.22 | 2.53 |
| Feb ’26 | — | 7.93 | 4.84 |
| May ’26 | 4.48 | — | 2.25 |
| Aug ’26 | 0.99 | 36.39 | 18.74 |
| Sep ’26 | — | 45.04 | 25.20 |