MILK

DELHI MILK SCHEME — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 13th of 14 in MILK

Buying Intent

0.64

13th in category

Brand Trust

1.26

index value

Brand Desire

—

index value

As of Oct ’26, DELHI MILK SCHEME records a Buying Intent index of 0.64, placing it 13th of 14 brands measured in MILK. Its Brand Trust index reads 1.26 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	18.36	7.10	14.18
Oct ’26	1.26	—	0.64

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