MATTRESSES

DUROFLEX — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 4th of 7 in MATTRESSES

Buying Intent

2.24

4th in category

Brand Trust

3.77

index value

Brand Desire

0.83

index value

As of Oct ’26, DUROFLEX records a Buying Intent index of 2.24, placing it 4th of 7 brands measured in MATTRESSES. Its Brand Trust index reads 3.77 and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	3.77	0.83	2.24

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