MATTRESSES
NILKAMAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 7 in MATTRESSES
Buying Intent
4.50
2nd in category
Brand Trust
3.02
index value
Brand Desire
9.31
index value
As of Oct ’26, NILKAMAL records a Buying Intent index of 4.50, placing it 2nd of 7 brands measured in MATTRESSES. Its Brand Trust index reads 3.02 and Brand Desire 9.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 3.02 | 9.31 | 4.50 |