DIVERSIFIED · FMCG
EMAMI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 9 in DIVERSIFIED · FMCG
Buying Intent
2.58
8th in category
Brand Trust
3.06
index value
Brand Desire
1.69
index value
As of Sep ’26, EMAMI records a Buying Intent index of 2.58, placing it 8th of 9 brands measured in DIVERSIFIED · FMCG. Its Brand Trust index reads 3.06 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 3.31 | 2.02 |
| Jul ’26 | 1.05 | — | 0.53 |
| Aug ’26 | — | 1.02 | 0.62 |
| Sep ’26 | 3.06 | 1.69 | 2.58 |