DIVERSIFIED
EMAMI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 49th of 69 in DIVERSIFIED
Buying Intent
2
49th in category
Brand Trust
2
index value
Brand Desire
1
index value
As of Aug ’26, EMAMI records a Buying Intent index of 2, placing it 49th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 2 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 48 | 7 | 31 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | — | 3 | 2 |
| Jul ’26 | 4 | — | 2 |
| Aug ’26 | 2 | 1 | 2 |