ETHNICWEAR - WOMEN
GLOBAL DESI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 8 in ETHNICWEAR - WOMEN
Buying Intent
5
5th in category
Brand Trust
—
index value
Brand Desire
8
index value
As of Aug ’26, GLOBAL DESI records a Buying Intent index of 5, placing it 5th of 8 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads — and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 3 | 2 |
| Jun ’26 | 6 | — | 3 |
| Jul ’26 | 4 | 1 | 3 |
| Aug ’26 | — | 8 | 5 |