HAIR COLOUR
GODREJ EXPERT RICH CRÈME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 6 in HAIR COLOUR
Buying Intent
7
4th in category
Brand Trust
—
index value
Brand Desire
12
index value
As of Aug ’26, GODREJ EXPERT RICH CRÈME records a Buying Intent index of 7, placing it 4th of 6 brands measured in HAIR COLOUR. Its Brand Trust index reads — and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 2 | 1 |
| Apr ’26 | 1 | 4 | 2 |
| May ’26 | 2 | 1 | 2 |
| Jun ’26 | 7 | 3 | 5 |
| Jul ’26 | 16 | 3 | 9 |
| Aug ’26 | — | 12 | 7 |