HAIR COLOUR
GODREJ EXPERT RICH CRÈME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 4 in HAIR COLOUR
Buying Intent
5
3rd in category
Brand Trust
7
index value
Brand Desire
3
index value
As of Jun ’26, GODREJ EXPERT RICH CRÈME records a Buying Intent index of 5, placing it 3rd of 4 brands measured in HAIR COLOUR. Its Brand Trust index reads 7 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 2 | 1 |
| Apr ’26 | 1 | 4 | 2 |
| May ’26 | 2 | 1 | 2 |
| Jun ’26 | 7 | 3 | 5 |