HAIR COLOUR
STREAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 9 in HAIR COLOUR
Buying Intent
1.53
7th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, STREAX records a Buying Intent index of 1.53, placing it 7th of 9 brands measured in HAIR COLOUR. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 6.96 | 4.08 | 5.79 |
| Jul ’25 | 1.68 | 2.42 | 2.38 |
| Aug ’25 | 1.21 | 4.85 | 4.37 |
| Sep ’25 | 1.93 | — | 0.98 |
| Oct ’25 | — | 2.29 | 1.40 |
| Nov ’25 | — | 1.60 | 0.98 |
| Dec ’25 | 1.22 | — | 0.62 |
| Mar ’26 | 1.31 | — | 0.66 |
| Apr ’26 | 1.06 | — | 0.54 |
| May ’26 | 1.40 | — | 0.71 |
| Aug ’26 | — | 7.99 | 4.87 |
| Oct ’26 | — | 2.50 | 1.53 |