FACE WASH
JOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 9 in FACE WASH
Buying Intent
1
9th in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Aug ’26, JOY records a Buying Intent index of 1, placing it 9th of 9 brands measured in FACE WASH. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2 | — | 1 |
| Jun ’26 | 40 | 1 | 20 |
| Aug ’26 | 1 | — | 1 |