FINANCIAL SERVICES
JP MORGAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 18th of 18 in FINANCIAL SERVICES
Buying Intent
0.38
18th in category
Brand Trust
—
index value
Brand Desire
0.63
index value
As of Oct ’26, JP MORGAN records a Buying Intent index of 0.38, placing it 18th of 18 brands measured in FINANCIAL SERVICES. Its Brand Trust index reads — and Brand Desire 0.63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 1.07 | 0.66 |
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 1.33 | — | 0.67 |
| Jul ’26 | — | 31.54 | 17.61 |
| Aug ’26 | — | 36.39 | 20.35 |
| Oct ’26 | — | 0.63 | 0.38 |