TEA - BRAND

LIPTON GREEN LABEL — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jul ’26 · 7th of 7 in TEA - BRAND

Buying Intent

7th in category

Brand Trust

index value

Brand Desire

—

index value

As of Jul ’26, LIPTON GREEN LABEL records a Buying Intent index of 0, placing it 7th of 7 brands measured in TEA - BRAND. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Apr ’25	126	270	222
May ’25	185	239	238
Jun ’25	120	98	121
Jul ’25	81	100	100
Aug ’25	120	113	130
Sep ’25	84	77	88
Oct ’25	112	113	122
Nov ’25	75	65	76
Dec ’25	142	116	143
Jan ’26	432	168	329
Feb ’26	226	379	338
Jul ’26	1	—	0

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