FANS
MAGIC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 10 in FANS
Buying Intent
1.55
9th in category
Brand Trust
—
index value
Brand Desire
2.53
index value
As of Sep ’26, MAGIC records a Buying Intent index of 1.55, placing it 9th of 10 brands measured in FANS. Its Brand Trust index reads — and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 20.54 | 11.68 | 16.80 |
| Apr ’26 | 1.06 | — | 0.54 |
| May ’26 | 1.40 | 6.47 | 4.82 |
| Jun ’26 | — | 3.47 | 2.12 |
| Aug ’26 | 3.69 | — | 1.87 |
| Sep ’26 | — | 2.53 | 1.55 |