FANS
MAGIC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 13 in FANS
Buying Intent
2
9th in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, MAGIC records a Buying Intent index of 2, placing it 9th of 13 brands measured in FANS. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 20 | 12 | 17 |
| Apr ’26 | 1 | — | 0 |
| May ’26 | 1 | 6 | 5 |
| Jun ’26 | — | 4 | 2 |
| Jul ’26 | — | 2 | 1 |
| Aug ’26 | 4 | 2 | 2 |