HEADPHONES
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 5th of 5 in HEADPHONES
Buying Intent
0
5th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Jul ’26, MI records a Buying Intent index of 0, placing it 5th of 5 brands measured in HEADPHONES. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 1 | — | 1 |
| Jun ’25 | 5 | 23 | 16 |
| Jul ’25 | 9 | 33 | 22 |
| Aug ’25 | 12 | 4 | 10 |
| Sep ’25 | 2 | — | 1 |
| Oct ’25 | 2 | — | 1 |
| Jul ’26 | — | 1 | 0 |