REFRIGERATORS
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 16th of 23 in REFRIGERATORS
Buying Intent
4
16th in category
Brand Trust
—
index value
Brand Desire
7
index value
As of Aug ’26, MI records a Buying Intent index of 4, placing it 16th of 23 brands measured in REFRIGERATORS. Its Brand Trust index reads — and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 3 | 4 | 5 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | — | 1 | 1 |
| Aug ’26 | — | 7 | 4 |