ETHNICWEAR - WOMEN
MIRCHI FASHION — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 11 in ETHNICWEAR - WOMEN
Buying Intent
1.53
7th in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, MIRCHI FASHION records a Buying Intent index of 1.53, placing it 7th of 11 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 0.73 | — | 0.37 |
| Sep ’25 | 3.71 | — | 1.87 |
| Oct ’26 | — | 2.50 | 1.53 |