REFRIGERATORS
MITASHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 19th of 21 in REFRIGERATORS
Buying Intent
0.64
19th in category
Brand Trust
—
index value
Brand Desire
1.06
index value
As of Sep ’26, MITASHI records a Buying Intent index of 0.64, placing it 19th of 21 brands measured in REFRIGERATORS. Its Brand Trust index reads — and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1.40 | — | 0.71 |
| Jul ’26 | 3.95 | — | 2.00 |
| Aug ’26 | 3.69 | — | 1.87 |
| Sep ’26 | — | 1.06 | 0.64 |