BISCUITS - DIVERSIFIED
RAJA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 10 in BISCUITS - DIVERSIFIED
Buying Intent
6.73
6th in category
Brand Trust
—
index value
Brand Desire
11.01
index value
As of Oct ’26, RAJA records a Buying Intent index of 6.73, placing it 6th of 10 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads — and Brand Desire 11.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4.67 | — | 2.36 |
| Mar ’26 | — | 2.69 | 1.64 |
| May ’26 | — | 2.78 | 1.70 |
| Jun ’26 | 1.60 | — | 0.81 |
| Jul ’26 | — | 1.09 | 0.67 |
| Aug ’26 | 7.74 | 16.13 | 13.63 |
| Oct ’26 | — | 11.01 | 6.73 |