BISCUITS - DIVERSIFIED
RAJA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 8 in BISCUITS - DIVERSIFIED
Buying Intent
14
3rd in category
Brand Trust
8
index value
Brand Desire
16
index value
As of Aug ’26, RAJA records a Buying Intent index of 14, placing it 3rd of 8 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 8 and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 5 | — | 2 |
| Mar ’26 | — | 3 | 2 |
| May ’26 | — | 3 | 2 |
| Jun ’26 | 2 | — | 1 |
| Jul ’26 | — | 1 | 1 |
| Aug ’26 | 8 | 16 | 14 |