GHEE

RED COW — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 11th of 14 in GHEE

Buying Intent

1.31

11th in category

Brand Trust

1.51

index value

Brand Desire

0.83

index value

As of Oct ’26, RED COW records a Buying Intent index of 1.31, placing it 11th of 14 brands measured in GHEE. Its Brand Trust index reads 1.51 and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	4.93	6.52	6.47
Oct ’26	1.51	0.83	1.31

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