VALUE FASHION
STYLE UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 5 in VALUE FASHION
Buying Intent
0.38
5th in category
Brand Trust
—
index value
Brand Desire
0.63
index value
As of Oct ’26, STYLE UP records a Buying Intent index of 0.38, placing it 5th of 5 brands measured in VALUE FASHION. Its Brand Trust index reads — and Brand Desire 0.63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | — | 0.63 | 0.38 |