VALUE FASHION
YOUSTA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 5 in VALUE FASHION
Buying Intent
9.45
4th in category
Brand Trust
5.02
index value
Brand Desire
6.98
index value
As of Oct ’26, YOUSTA records a Buying Intent index of 9.45, placing it 4th of 5 brands measured in VALUE FASHION. Its Brand Trust index reads 5.02 and Brand Desire 6.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 5.02 | 6.98 | 9.45 |