PAPER

TRIDENT GROUP — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 6th of 8 in PAPER

Buying Intent

1.53

6th in category

Brand Trust

—

index value

Brand Desire

2.50

index value

As of Oct ’26, TRIDENT GROUP records a Buying Intent index of 1.53, placing it 6th of 8 brands measured in PAPER. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	—	2.50	1.53

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