SPICES
AMRUT MASALA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 24 in SPICES
Buying Intent
16
7th in category
Brand Trust
29
index value
Brand Desire
—
index value
As of Aug ’26, AMRUT MASALA records a Buying Intent index of 16, placing it 7th of 24 brands measured in SPICES. Its Brand Trust index reads 29 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3 | 2 |
| Oct ’25 | — | 1 | 1 |
| Nov ’25 | — | 2 | 2 |
| Jun ’26 | 3 | — | 2 |
| Aug ’26 | 29 | — | 16 |