WIRES

APAR — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 5th of 6 in WIRES

Buying Intent

1.14

5th in category

Brand Trust

2.26

index value

Brand Desire

—

index value

As of Oct ’26, APAR records a Buying Intent index of 1.14, placing it 5th of 6 brands measured in WIRES. Its Brand Trust index reads 2.26 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	2.26	—	1.14

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