WIRES
KEI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 6 in WIRES
Buying Intent
1.53
4th in category
Brand Trust
3.01
index value
Brand Desire
—
index value
As of Oct ’26, KEI records a Buying Intent index of 1.53, placing it 4th of 6 brands measured in WIRES. Its Brand Trust index reads 3.01 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 3.01 | — | 1.53 |