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WIRES

HAVELLS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 6 in WIRES

Buying Intent
7.27
3rd in category
Brand Trust
7.23
index value
Brand Desire
4.17
index value
As of Oct ’26, HAVELLS records a Buying Intent index of 7.27, placing it 3rd of 6 brands measured in WIRES. Its Brand Trust index reads 7.23 and Brand Desire 4.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’2555.1164.5168.02
Nov ’251.21—0.61
Apr ’263.994.433.32
May ’2677.593.4845.91
Jun ’2630.4536.3937.61
Jul ’26—3.272.00
Oct ’267.234.177.27

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