WATCHES
ASPEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 10 in WATCHES
Buying Intent
5.68
7th in category
Brand Trust
9.87
index value
Brand Desire
2.70
index value
As of Oct ’26, ASPEN records a Buying Intent index of 5.68, placing it 7th of 10 brands measured in WATCHES. Its Brand Trust index reads 9.87 and Brand Desire 2.70. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1.78 | 1.09 |
| Apr ’26 | 1.06 | — | 0.54 |
| May ’26 | — | 2.32 | 1.41 |
| Jun ’26 | 6.67 | — | 3.37 |
| Jul ’26 | 3.95 | 2.18 | 3.33 |
| Oct ’26 | 9.87 | 2.70 | 5.68 |