ICE CREAM/FROZEN DESSERT
BASKIN-ROBBINS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 11th of 13 in ICE CREAM/FROZEN DESSERT
Buying Intent
4
11th in category
Brand Trust
3
index value
Brand Desire
4
index value
As of Jun ’26, BASKIN-ROBBINS records a Buying Intent index of 4, placing it 11th of 13 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 3 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 23 | 12 |
| May ’25 | — | 34 | 19 |
| Jun ’25 | 3 | — | 1 |
| Apr ’26 | — | 7 | 4 |
| May ’26 | — | 4 | 2 |
| Jun ’26 | 3 | 4 | 4 |