ICE CREAM/FROZEN DESSERT
NATURALS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 14 in ICE CREAM/FROZEN DESSERT
Buying Intent
184.82
2nd in category
Brand Trust
56.20
index value
Brand Desire
270.01
index value
As of Sep ’26, NATURALS records a Buying Intent index of 184.82, placing it 2nd of 14 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 56.20 and Brand Desire 270.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1.54 | 0.94 |
| Dec ’25 | 3.25 | — | 1.64 |
| Jan ’26 | — | 1.11 | 0.68 |
| Feb ’26 | 5.99 | — | 3.03 |
| Mar ’26 | 130.38 | 112.87 | 135.74 |
| Apr ’26 | 31.39 | 55.07 | 44.85 |
| May ’26 | 11.30 | 82.79 | 44.13 |
| Jun ’26 | 55.96 | 72.48 | 70.90 |
| Jul ’26 | 75.26 | 247.25 | 188.12 |
| Aug ’26 | 120.88 | 146.49 | 148.97 |
| Sep ’26 | 56.20 | 270.01 | 184.82 |