ICE CREAM/FROZEN DESSERT
NATURALS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 18 in ICE CREAM/FROZEN DESSERT
Buying Intent
149
2nd in category
Brand Trust
121
index value
Brand Desire
146
index value
As of Aug ’26, NATURALS records a Buying Intent index of 149, placing it 2nd of 18 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 121 and Brand Desire 146. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2 | 1 |
| Dec ’25 | 3 | — | 2 |
| Jan ’26 | — | 1 | 1 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 130 | 113 | 136 |
| Apr ’26 | 31 | 55 | 45 |
| May ’26 | 11 | 83 | 44 |
| Jun ’26 | 56 | 72 | 71 |
| Jul ’26 | 75 | 247 | 188 |
| Aug ’26 | 121 | 146 | 149 |