ICE CREAM/FROZEN DESSERT
VADILAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 18 in ICE CREAM/FROZEN DESSERT
Buying Intent
24
7th in category
Brand Trust
42
index value
Brand Desire
1
index value
As of Aug ’26, VADILAL records a Buying Intent index of 24, placing it 7th of 18 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 42 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 55 | 17 | 41 |
| Oct ’25 | 97 | 53 | 86 |
| Nov ’25 | 138 | 112 | 139 |
| Dec ’25 | 60 | 136 | 136 |
| Jan ’26 | 27 | 10 | 33 |
| Feb ’26 | 10 | 63 | 49 |
| Mar ’26 | 51 | 53 | 57 |
| Apr ’26 | 90 | 5 | 53 |
| May ’26 | 19 | 14 | 26 |
| Jun ’26 | 24 | 3 | 15 |
| Jul ’26 | 40 | 48 | 54 |
| Aug ’26 | 42 | 1 | 24 |