ICE CREAM/FROZEN DESSERT
VADILAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 14 in ICE CREAM/FROZEN DESSERT
Buying Intent
43.07
5th in category
Brand Trust
38.58
index value
Brand Desire
37.82
index value
As of Sep ’26, VADILAL records a Buying Intent index of 43.07, placing it 5th of 14 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 38.58 and Brand Desire 37.82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 97.33 | 53.17 | 86.44 |
| Nov ’25 | 138.21 | 112.08 | 138.81 |
| Dec ’25 | 59.95 | 135.48 | 136.00 |
| Jan ’26 | 27.24 | 10.01 | 32.64 |
| Feb ’26 | 9.58 | 63.34 | 49.32 |
| Mar ’26 | 51.41 | 52.69 | 57.27 |
| Apr ’26 | 90.44 | 5.26 | 52.83 |
| May ’26 | 18.65 | 13.50 | 26.04 |
| Jun ’26 | 23.83 | 2.60 | 14.87 |
| Jul ’26 | 40.50 | 48.16 | 53.82 |
| Aug ’26 | 41.67 | 1.02 | 24.30 |
| Sep ’26 | 38.58 | 37.82 | 43.07 |