ICE CREAM/FROZEN DESSERT
VADILAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 9th of 13 in ICE CREAM/FROZEN DESSERT
Buying Intent
15
9th in category
Brand Trust
24
index value
Brand Desire
3
index value
As of Jun ’26, VADILAL records a Buying Intent index of 15, placing it 9th of 13 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 24 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 94 | 326 | 228 |
| Aug ’25 | 58 | 246 | 172 |
| Sep ’25 | 55 | 17 | 41 |
| Oct ’25 | 97 | 53 | 86 |
| Nov ’25 | 138 | 112 | 139 |
| Dec ’25 | 60 | 136 | 136 |
| Jan ’26 | 27 | 10 | 33 |
| Feb ’26 | 10 | 63 | 49 |
| Mar ’26 | 51 | 53 | 57 |
| Apr ’26 | 90 | 5 | 53 |
| May ’26 | 19 | 14 | 26 |
| Jun ’26 | 24 | 3 | 15 |