ICE CREAM/FROZEN DESSERT
TOP 'N TOWN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 14 in ICE CREAM/FROZEN DESSERT
Buying Intent
38
7th in category
Brand Trust
38
index value
Brand Desire
30
index value
As of Sep ’26, TOP 'N TOWN records a Buying Intent index of 38, placing it 7th of 14 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 38 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 4 | 2 | 3 |
| Sep ’26 | 38 | 30 | 38 |