ICE CREAM/FROZEN DESSERT
ARUN ICECREAMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 18 in ICE CREAM/FROZEN DESSERT
Buying Intent
350
1st in category
Brand Trust
398
index value
Brand Desire
227
index value
As of Aug ’26, ARUN ICECREAMS records a Buying Intent index of 350, placing it 1st of 18 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 398 and Brand Desire 227. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 147 | 174 | 181 |
| Oct ’25 | 63 | 118 | 102 |
| Nov ’25 | 109 | 171 | 155 |
| Dec ’25 | 90 | 72 | 88 |
| Jan ’26 | 266 | 208 | 252 |
| Feb ’26 | 196 | 504 | 387 |
| Mar ’26 | 279 | 358 | 347 |
| Apr ’26 | 217 | 498 | 398 |
| May ’26 | 207 | 286 | 271 |
| Jun ’26 | 307 | 280 | 327 |
| Jul ’26 | 252 | 234 | 263 |
| Aug ’26 | 398 | 227 | 350 |