ICE CREAM/FROZEN DESSERT
HAVMOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 14 in ICE CREAM/FROZEN DESSERT
Buying Intent
124.28
4th in category
Brand Trust
93.65
index value
Brand Desire
127.33
index value
As of Sep ’26, HAVMOR records a Buying Intent index of 124.28, placing it 4th of 14 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 93.65 and Brand Desire 127.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8.82 | 17.35 | 12.93 |
| Nov ’25 | 53.58 | 14.40 | 48.83 |
| Dec ’25 | 10.30 | — | 5.13 |
| Jan ’26 | 5.03 | 5.56 | 9.94 |
| Feb ’26 | — | 1.32 | 0.81 |
| Mar ’26 | 259.52 | 92.05 | 192.04 |
| Apr ’26 | 141.13 | 115.37 | 143.84 |
| May ’26 | 69.06 | 82.04 | 84.58 |
| Jun ’26 | 215.95 | 124.79 | 189.98 |
| Jul ’26 | 66.20 | 177.60 | 138.84 |
| Aug ’26 | 137.18 | 91.38 | 127.23 |
| Sep ’26 | 93.65 | 127.33 | 124.28 |