ICE CREAM/FROZEN DESSERT
HAVMOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 18 in ICE CREAM/FROZEN DESSERT
Buying Intent
127
4th in category
Brand Trust
137
index value
Brand Desire
91
index value
As of Aug ’26, HAVMOR records a Buying Intent index of 127, placing it 4th of 18 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 137 and Brand Desire 91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4 | 2 | 4 |
| Oct ’25 | 9 | 17 | 13 |
| Nov ’25 | 54 | 14 | 49 |
| Dec ’25 | 10 | — | 5 |
| Jan ’26 | 5 | 6 | 10 |
| Feb ’26 | — | 1 | 1 |
| Mar ’26 | 260 | 92 | 192 |
| Apr ’26 | 141 | 115 | 144 |
| May ’26 | 69 | 82 | 84 |
| Jun ’26 | 216 | 125 | 190 |
| Jul ’26 | 66 | 177 | 139 |
| Aug ’26 | 137 | 91 | 127 |