ICE CREAM/FROZEN DESSERT
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 14 in ICE CREAM/FROZEN DESSERT
Buying Intent
140.93
3rd in category
Brand Trust
174.75
index value
Brand Desire
89.69
index value
As of Sep ’26, AMUL records a Buying Intent index of 140.93, placing it 3rd of 14 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 174.75 and Brand Desire 89.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 44.81 | 102.33 | 83.11 |
| Nov ’25 | 74.87 | 10.98 | 50.01 |
| Dec ’25 | 4.12 | 4.23 | 4.71 |
| Jan ’26 | 5.38 | 4.45 | 5.43 |
| Feb ’26 | 58.12 | — | 32.12 |
| Mar ’26 | 333.00 | 186.51 | 286.99 |
| Apr ’26 | 137.12 | 129.09 | 145.71 |
| May ’26 | 294.12 | 331.79 | 352.25 |
| Jun ’26 | 241.60 | 154.45 | 219.53 |
| Jul ’26 | 223.54 | 81.78 | 168.67 |
| Aug ’26 | 142.56 | 121.17 | 147.04 |
| Sep ’26 | 174.75 | 89.69 | 140.93 |