ICE CREAM/FROZEN DESSERT
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 18 in ICE CREAM/FROZEN DESSERT
Buying Intent
147
3rd in category
Brand Trust
142
index value
Brand Desire
121
index value
As of Aug ’26, AMUL records a Buying Intent index of 147, placing it 3rd of 18 brands measured in ICE CREAM/FROZEN DESSERT. Its Brand Trust index reads 142 and Brand Desire 121. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 8 | 9 | 10 |
| Oct ’25 | 45 | 102 | 83 |
| Nov ’25 | 75 | 11 | 50 |
| Dec ’25 | 4 | 4 | 5 |
| Jan ’26 | 5 | 4 | 5 |
| Feb ’26 | 58 | — | 32 |
| Mar ’26 | 333 | 186 | 287 |
| Apr ’26 | 137 | 129 | 146 |
| May ’26 | 293 | 331 | 352 |
| Jun ’26 | 241 | 154 | 219 |
| Jul ’26 | 223 | 82 | 168 |
| Aug ’26 | 142 | 121 | 147 |