BISCUITS - BRAND
BRITANNIA JIM JAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 13 in BISCUITS - BRAND
Buying Intent
3.05
6th in category
Brand Trust
3.01
index value
Brand Desire
2.50
index value
As of Oct ’26, BRITANNIA JIM JAM records a Buying Intent index of 3.05, placing it 6th of 13 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 3.01 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 3.01 | 2.50 | 3.05 |